About
I’m a builder and operator with 10+ years of experience running businesses, scaling websites, and shipping technical systems. I’ve worked at the intersection of business strategy and technical execution across FinTech, health, automotive, and digital media — most recently leading organic growth at a media platform that scaled from 200K to 3M+ monthly visitors with $4M peak monthly revenue.
I’m currently moving toward cybersecurity governance, risk, and compliance (GRC). Studying for CompTIA Security+ now, with a multi-year plan to build security industry experience and credentials. The pivot makes sense for me: GRC is where business judgment, technical fluency, and systems thinking compound — three things I’ve spent my whole career developing.
How I Got Here
My career didn’t start in marketing or technology. I co-founded a logistics company at 22, then ran a facility services division with $3.5M in first-year revenue, 16 field teams across 8 states, and a Fortune 100 customer (Kroger). I learned early that operating at scale means treating systems, teams, and incentives as one connected problem.
I moved into SEO because it solved the same kind of problem in a different medium. Websites are systems too — and the ones that win are the ones with the best architecture, the cleanest data, and the sharpest cross-functional execution. I started consulting through my firm BroadSpec in 2016 and worked with clients in FinTech, logistics, and B2B. In 2021 I joined Three Ships as an SEO Project Manager & Lead, working on high-trust YMYL properties including audits for Health.com and MarketWatch.
In 2023 I took on the role of Acting Head of SEO at a FinTech media platform. Over 2.5 years I built the organic growth engine from the ground up: 30-person department, $4M peak monthly revenue, an agentic content pipeline architected with Claude Code, and a structured data system that synchronized real-time financial data across thousands of pages with 100% factual consistency.
In 2026 I started building independently — three websites, three different business models, three different technical stacks. They’re listed under Projects.
How I Work With AI
I don’t use AI as a shortcut. I use it as infrastructure.
I architected an agentic content planning pipeline with Claude Code that increased content production velocity by 40% while maintaining a 95% source accuracy rate. I built an OpenAI-powered auditing pipeline that reduced manual review cycles by 65%. I engineered a data-driven templating system that synchronizes real-time market data across thousands of pages with 100% factual consistency.
My approach: AI augments judgment. It doesn’t replace it. Every system I build has clear governance, human-in-the-loop checkpoints, and measurable quality gates. The goal isn’t to produce more content. It’s to produce better content faster, with verifiable accuracy.
I’ve invested in formal AI training from the frontier labs building this technology. The certifications below reflect that ongoing investment.
My Story
I came to the United States from Lithuania as a teenager without speaking a word of English. That experience taught me that most of what looks impossible is just unfamiliar — a lesson I’ve leaned on throughout my career and life.
In 2023 I was diagnosed with spinal cancer. Henry Ford Hospital published a case study about my diagnosis and recovery here. Surviving that changed how I operate. I stopped waiting for things to happen and started going after them. Every business I’ve started, every skill I’ve taught myself, every system I’ve built since then traces back to that decision.
Outside of Work
I live in Castle Pines, Colorado with my family.
I spend time hiking and getting into nature as often as I can. I’m deeply curious about cars (which is part of why I run an automotive blog and ship car modification products), emerging technology, and how different cultures approach the same problems. That curiosity tends to bleed into my work — I tend to treat business problems as cultural and technical problems simultaneously, not just spreadsheet problems.
Credentials
AI & Prompt Engineering
- Anthropic: AI Fluency Framework & Foundations (2026)
- Anthropic: Claude 101 (2026)
- Anthropic: Introduction to Agent Skills (2026)
- Anthropic: Claude Code in Action (2026)
- Google: Prompting Essentials Specialization (2025)
I’ve invested in formal AI training from the frontier labs. My daily workflow includes Claude Code for content planning, agent skills for specialized workflows, and custom OpenAI API pipelines for quality control.
Cybersecurity (in progress)
- CompTIA: Security+ SY0-701 — exam scheduled June 2026
- Google: Cybersecurity Certificate (2024)
- TryHackMe: Pre-Security path (completed), Cybersecurity 101 (completed), SOC Level 1 (in progress)
Technical Foundations
- University of Michigan: Python & Django for Everybody Specialization (2021)
- HarvardX: CS50 Introduction to Computer Science (2020)
- Amazon AWS: Certified Cloud Practitioner (2020)
- DataCamp: Data Analyst with Python Track (2020)
- Google: Google Data Analytics (2021)
A decade of investment in the technical foundations that let me work directly with engineering teams on schema, site architecture, Python automation, and cloud infrastructure.
Leadership & Program Management
- Google: Project Management Certificate (2023)
Marketing & Analytics
- Semrush: Digital Marketing Certification (2022)
- Google: Advanced Google Analytics Certificate (2020)
- Google: Google Analytics for Power Users (2020)
Education
- Indiana University, Kelley School of Business: B.S. in Accounting and Finance (2010)
- University of Colorado Boulder: Post-Baccalaureate coursework in Applied Computer Science (2024 — currently paused, will resume)